EDUCATION​

​

Indiana University, Kelley School of Business, Bloomington, IN                                                                  May 2024

Bachelor of Science in Business                                                                                                             Marketing GPA 3.71/4.00

Major: Marketing

• Successfully funded college education through the management of personal entrepreneurial ventures.

 

WORK EXPERIENCE​

​

m2 Performance Strategies, Indianapolis, IN                                                                                         May 2024 - Present

Program Coordinator & Marketing Specialist

• Overhauled marketing materials for the Indiana Careers in Construction Association, including social media graphics, brand templates, and flyers, ensuring consistency and enhanced visual appeal. These efforts contributed to a 24% increase in individuals exposed to industry recruiting materials through ICCA outreach efforts as of November 2024.

• Developed logos and event graphics for large-scale industry gatherings, such as the Top Notch Standards of Excellence and Construction Zone 2025, including signage, sponsorship announcements, social media content, and merchandise, ensuring cohesive visual identity, reinforcing brand aesthetics with desired target audiences.

• ​Coordinated high-impact industry events by assisting in event planning, sponsorship management, and audience engagement. Played a key role in organizing data, securing 20+ sponsors, and facilitating seamless execution for events with 500+ attendees and over $100,000 in financial transactions, enhancing brand visibility and stakeholder relationships.

​

Greer Detailing, Fishers, IN                                                                                                                          June 2020 - Present

Founder & Brand Designer

• Spearheaded the strategic redesign of the website in the Summer of 2023, based on consumer insights, to visually optimize the user experience and boost conversion rates. This resulted in a 70% increase in customer engagement and captured details.

• Created high-quality business cards and promotional handouts for print marketing, effectively boosting brand awareness and consistency, increasing repeat customers by 40% in 2024.

• Redesigned branded promotional assets to reflect the brand’s commitment to transparency, honesty, and high-quality service, ensuring seamless communication of benefits to customers. This resulted in a 25% increase in upsells on existing detailing packages and a more streamlined customer decision-making process.

• Conducted market research and self-education on ceramic coatings, identifying and leveraging an increasing demand for ceramic products and applications, leading to a notable revenue increase of 46%.

​

Keirebu Studios, Fishers, IN                                                                                                              September 2023 - Present

Founder & Creative Director

• Designed all branding elements including logos, packaging, and product presentation, to name a few, establishing a distinct visual identity that attracted 1,000+ Instagram followers within the first year of brand creation.

• Managed product design, sampling, and troubleshooting for clothing, jewelry, and accessories, working closely with overseas manufacturers to translate creative concepts into tangible products for 10+ different projects.

• Experimented with typographies, graphic styles, and logo placements to develop a consistent and evolving brand identity, aligning with the brand philosophy of continuous improvement (Kaizen).