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Indiana Careers in Construction Association
About
ICCA represents 60+ Indiana construction training facilities and 4,000+ employers, promoting union construction careers through outreach and apprenticeships for high school students.
Date
May 2024 - Present
Project Type
Rebrand
Role
Brand Strategist, Graphic Designer
Mission: Promote careers in the Indiana Union Construction Industry and connect individuals with training and apprenticeships.
Impact: Increased outreach from 53,000 to 65,500 individuals (Nov 2023-2024).
Marketing Goal: Attract high school students with modern messaging, showcasing rewarding union careers and apprenticeship pathways.
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